A Color Theory Lesson from Sherwin-Williams Paint

Color Theory

Color Theory

Learning the basic “language of color” will help you achieve your decorating goals. Here is a simple break-down from Sherwin-Williams:

Hue

Hue identifies the general family of a color, such as red, yellow, blue or green. The traditional color wheel is made up of twelve color families: red, red-orange, orange, yellow-orange, yellow, yellow-green, green, blue-green, blue-red-violet, violet and blue-violet.

Color Wheel

Colors on the opposite side of the wheel from each other are called complementary colors. In combination, these create striking contrasts. For less contrast, choose colors next to each other on the color wheel, which are called analogous colors. Choosing colors of different tints within one color family creates a monochromatic color scheme.

Warm or Cool?

Different colors in the same family may be described as being “warm” or “cool.” Colors with yellow undertones will seem warmer, while the same color with blue or red undertones will appear cool. Cool colors – blue, green, violet – invite relaxation and thought. Warm colors – red, orange, yellow – encourage conversation and play. Sherwin-Williams color experts suggest using both warm and cool colors in rooms where you desire balance and variety.

Value

Value describes how light or dark a specific color may be. On most color strips, lighter values are at the top, mid-tone values are in the middle and darker values are at the bottom. When you combine colors from a single color strip, you’re creating a monochromatic color scheme – perfect for creating a sophisticated, spacious look in a single room.

 

Are There Colors for Kids’ Rooms That Motivate Them?

 

I came across an article online about color for kid’s rooms that inspire motivation. It’s interesting to think about how much color choices in a room can effect us. You can read the full article on eHow Home. Below is an excerpt from the article.

Color Influences Mood

Since color may influence both emotions and productivity, it’s important to make wise color selections. Bold colors, particularly shades of red or violet, have a tendency to stimulate adrenaline, which increases energy and indirectly improves production. Depending on the tone, shades of yellow and green are both motivating and encourage a more cheerful attitude. Lemon yellows, according to color theory, are the first color recognized by the brain and may increase comprehension significantly. Additionally, modern décor largely embraces mossy greens because they are aesthetically pleasing and highly motivational without being distracting. The key to any color is to use it in moderation because bold colors, though energizing, may become distracting. Instead of painting an entire room, paint a single wall or include accents of a motivational color. This will ensure a visually interesting space that is more comfortable to work in.

Read more: Are There Colors for Kids’ Rooms That Motivate Them? | eHow.com http://www.ehow.com/info_8308595_there-colors-kids-rooms-motivate.html#ixzz1fKgjQJ8V

Keeping Up With the Jones’

So you want to paint your home and it’s long overdue.  Your neighbors have already painted their homes and you’re starting to get those looks because you’re the only hold out.  You happen to live in a neighborhood that has zero lot lines, and all the houses are touching, which makes it even more obvious that you really need to paint your home.

What would you do if your neighbor had a hot pink house?  Yep, that’s right.  Hot pink house!  This particular home was flanked by a grey home and a hot pink home.  Now you’re really forced, like it or not, to select a paint color that compliments the homes that flank your home.

It actually became an easy solution.  We painted the house in a wonderful Sherwin Williams Jersey Cream yellow, trimmed with a crisp white and added a splash of blue using Sherwin Williams Notable Hue on the front door.  Now the house blends in beautifully without competing with the two houses on either side, yet stands out in its own right.

 

It’s Not Always About Painting

Brooks Painting Float at the Woodland Christmas Parade We are a painting contractor. We paint houses, businesses, and other stuff. Our painters are great at what they do.  But, once in a while, we ask them to step out of their painter role and join us in community events or company social activities. This photo is from the recent Christmas Parade in downtown Woodland.  Some of our employees and their kids were part of our float and we had a great time bringing our holiday greetings to all the people on the parade route. One of our crew leaders even took the time to make a very real looking chimney for Santa and the kids blew bubbles and jingled bells as we rolled along. It was fun! The next weekend we had our company holiday party. We did something different than this year and went bowling. Every single employee was there! We shared good food and lots of goofing off and having a great time together as the “Brooks Painting Family”. It’s good to have a reminder once in a while that while we are a business, we are also individual people that need some fun and bonding time. The holidays is a great time to do that. We hope everyone has a wonderful rest of the year and wish you a prosperous and joyful 2012!

The Process of Selecting Color

So many times I come across a customer that knows exactly what color they want to paint on their walls.  They can talk about it and describe it and show me photos.  They’ve been thinking about it and can completely imagine it in their mind’s eye.  They’ve got 8 to 10 little paint chips spread out all over their walls.

It’s now time for me to step in and get them to slow down.  I encourage them to take all of the paint chips off the wall and pick from just a few.  Once in a while, this is a difficult task until they begin to trust that I can find the right color for them.  When this happens, and I can show them why that particular shade of paint will work, then it all begins to fall into place and the real fun begins.

Picking the right paint color for your walls takes an educated eye.  It takes trust in your color consultant to allow them to guide you.  I am able to begin the color consulting process before you’ve become overwhelmed by too many choices.  I try to make it fun.  It’s fun for me, so it should be fun for you.  When the paint is up, and it’s all finished, and you’re happy, that’s the favorite part of the color consulting; that’s the pay off.  The happy, confident customer and one that shares his or her excitement with others is my reward.